QAI Global Institute www.wipro.com/news/about_wipro.htm(www.qaiglobalinstitute.com), the workforce development division of QAI www.wipro.com/news/about_wipro.htm(www.qaiglobal.com) organizes IT Service Management Leadership Awards 2010 at the 5th International Colloquium on IT Service Management (ITSM 2010) on 6th September 2010, Hotel Le Meridien, Bangalore. For this year’s awards, Infosys, Logica, TCS, Unisys Global Services, ITC Infotech, Patni Computer Services, BMC Software, Microland, Honeywell Technology Solutions, TESCO HSC, are shortlisted. The Awards Committee will be announcing the Leadership Awards at the colloquium.

This year’s colloquium has received overwhelming response from the industry with over 120 delegates already registered and support and sponsorship from leading global accreditation and certification bodies like BCS, APMG, TUV-SUD, leading ITSM tool vendor ZOHO Corporation and Dataquest and CIOL as media and online media partners, along with various Software Process Improvement Networks (SPINs), for the event.

Fifth in the series, ITSM 2010 is built on the theme of ‘Let’s Grow - Perspective: Service Management’, in order to enhance and accelerate the growth of ITSM best practices in India by exchanging, learning and sharing them. This year’s colloquium will extensively lay emphasis on the Future of ITIL®, Modernization of IT and how ITIL® can help an organization to reach to the next level.

QAI has always been a front-runner in identifying and promoting new trends before the world catches up. In this year’s colloquium too, QAI has organized a networking evening to share the benefits of implementing ITIL® and CMMI® for Services, two best practice frameworks which complement each other.

For over 15 years, QAI has brought together international representatives and recognized thought-leaders to share information, learn new IT Service Management processes, and discuss IT, Project Management and Software Testing good practices through a number of prestigious events like Asia SEPG Conference, Project Management Leadership Conference (PML), International IT Service Management Conference (ITSM) and the International Software Testing Conference (STC).

About QAI Global Institute

QAI is a leading global consulting and workforce development organization addressing ‘Operational Excellence’ in IT, BPO and knowledge intensive service organizations.

QAI Global Institute, the workforce development and competency building division of QAI, focuses on creating international education and training products and services to address assessments, career programs and certifications to cater to the large pool of manpower requiring skills for increased employability.

QAI is currently servicing over 300 clients in 30 countries and our regional bases are located in US, India, China, Singapore and Malaysia.

Media contact details

Parul Singh,
QAI,
parul.singh@qaiglobal.com

Chander Shekhar Yadav,
QAI,
chander.yadav@qaiglobal.com

Mumbai, India, Sept. 3, 2010—NVIDIA today introduced the NVIDIA® GeForce™ 400M series of graphics processing units (GPUs) – the building blocks for the next-generation of NVIDIA Optimus™ and  NVIDIA 3D Vision™ notebooks that are coming onto the market from leading vendors, including Acer, Asus, Dell, Lenovo, Samsung and Toshiba, with others set to announce soon.

The new series of NVIDIA GeForce 400M GPUs includes:

· For enthusiast users:  GeForce GTX 470M and GTX 460M.

· For performance users: GeForce GT 445M, GT 435M, GT 425M, GT 420M and GT 415M.

A critical component of the GeForce 400M Series is support for NVIDIA Optimus technology, which enables extra-long battery life by automatically switching on and off the GPU so that it runs only when needed.  It has been described by reviewers as among the most important notebook technologies to come to market in recent years.

The NVIDIA GeForce 400M series are the first notebook processors designed with NVIDIA’s Fermi architecture and built from the ground-up for Microsoft DirectX 11. They power notebooks with great battery life, and deliver the best high-definition (HD) experience, extensive Web browsing, immersive 3D and awesome gaming.  With up to 5X faster HD video uploads to Facebook and up to 10X the game performance on the year’s top title StarCraft II, GeForce, 400M GPUs are the ultimate notebook upgrade.

The GeForce 400M series is also able to deliver breathtaking stereoscopic 3D images for gamers, movie-lovers and photo enthusiasts when configured with NVIDIA 3D Vision glasses and a 3D display.  3D Vision supports the richest array of 3D content available, including over 425 games, Blu-ray 3D movies, photos and streaming Web video.  Notebook models featuring the GeForce 400M series and NVIDIA 3D Vision glasses will be available soon after launch, including the Acer Aspire 5745DG with GeForce GT 425M and the Asus G53Jw with GeForce GTX 460M.  In addition, by including support for NVIDIA 3DTV Play™, consumers can attach their notebook to a brand new 3D TV and enjoy all the latest 3D content including the hottest games in the comfort of their living room.

Only NVIDIA GeForce GPUs offer “Graphics Plus” features such as:

· NVIDIA 3D Vision™ support, for eye-popping immersive 3D environments

· PhysX™ support, for experiencing games with realistic physics effects

· CUDA™ support, for GPU computing applications

· NVIDIA Verde™ notebook drivers, for system stability and optimal performance

· Support for NVIDIA 3DTV Play™ software, for connecting 3D Vision-based notebooks and desktops to a 3D TV.

Acer, Asus, Dell, Lenovo, Samsung, and Toshiba all announced today support for 400 Series GPUs, with more OEMs announcing soon.

About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA’s expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The company holds more than 1,100 U.S. patents, including ones covering designs and insights which are fundamental to modern computing. For more information, see www.nvidia.com.

Supporting quotes:

NVIDIA

“The GeForce 400M Series takes the award-winning Fermi architecture across a complete line-up of DirectX 11 GPUs for notebook,” said Rene Haas, general manager of notebook GPUs at NVIDIA. “Coupled with Optimus technology, 400M Series notebook GPUs deliver great performance for visual computing applications when you need it, and great battery life when you don’t.”   

Acer

“The Aspire 5745DG is the ideal solution for users who demand the most advanced all-in-one mobile entertainment system,” said David Lee, associate vice president of Acer’s Mobile Computing Business Unit. “View photos and movies all in 3D – as well as stream 3D events on-the-go! With Acer’s fast 2D-to-3D conversion feature, it means regular 2D videos can be viewed in 3D. Furthermore, the Aspire 5745DG can be connected to an external 3D display, maximizing your 3D entertainment experience on a large screen at home.”

Asus

“NVIDIA has a history of innovation with unique technologies for battery life, 3D and even in–game physics,” Ben Thacker, Vice President, Systems Business Group, ASUS North America.  “Including NVIDIA GPUs in Asus systems keeps them on the bleeding-edge of computing technology and allows us to be the first to deliver these advances to our customers.”

Dell

“The best experiences in high definition video and 3D gaming demand the latest and greatest in video technology, like NVIDIA’s 3D Vision and Optimus solutions,” said Glen Robson, vice president and general manager, Dell Consumer and Small Business Product Group. “Dell continues to work with NVIDIA to push mobile technology at a rapid pace, so we can deliver the ultimate mobile entertainment experience.”

Toshiba

“When you buy a Toshiba laptop, you expect a stand-out computing experience,” said Carl Pinto, vice president of product development, Toshiba America Information Systems, Digital Products Division. “In the coming months, we look forward to bringing our next generation of laptops to market that take advantage of NVIDIA technologies like 3D Vision, Optimus technology and PhysX.”

Microsoft

“Applications are becoming more visual, and having HTML5, hardware-accelerated graphics, and a new JavaScript engine built into Internet Explorer 9 means that the Web applications will follow suit,” said Mark Relph, senior director for Windows Product Management at Microsoft Corp. “NVIDIA is pushing the visual computing playing field forward and helping Microsoft create a better Web experience for our customers.”

Fuji

“The Fujifilm FinePix REAL 3D W3 digital camera, with its unique Dual Fujinon 3X Optical Zoom lenses and Dual CCDs, makes it easy for anyone to capture high-quality 3D photos and high-definition 3D movies in 720P,” said Jim Calverley, senior product manager, Electronic Imaging Division, FUJIFILM North America Corporation.  “The combination of our REAL 3D digital camera with the latest 3D notebook systems powered by NVIDIA’s new, high-performance GeForce 400M series GPUs enables consumers to easily view and share their photos and videos with family and friends in stunning, life-like 3D.”

For more information, contact:

Pooja Shah

Perfect Relations

pshah@perfectrelations.com

Singapore, Sept. 03, 2010 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA’s effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its challenges and its opportunities; and the expanded MMA global presence. The objective was to identify ways that the organization could evolve to better meet members’ needs and provide greater visibility for the mobile marketing opportunity.

The repositioning also acknowledges the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standards and guidelines to support the growth of a new industry,” said Federico Pisani Massamormile, the MMA’s Global Board Chairman and Interim CEO. “In many ways, the need to act as evangelists for the mobile channel has evolved into to a need to get brands and agencies to increase spend on a channel they’re now aware of. Marketers understand the need to include mobile in their plans, but still need support to find the right role for mobile in the marketing mix. We aim to make mobile an indispensable part of the marketing mix.”

The repositioned MMA will concentrate its efforts on what it believes to be the five building blocks of the industry. The MMA will:

• Promote the channel, the industry and individual member companies to brands and agencies in order to create more commercial opportunities for its members, demonstrating that membership creates a competitive advantage for companies.
• Educate brands, agencies and consumers about the full scale and scope of the mobile marketing channel, highlighting its advantages and benefits.
• Measure by creating and developing authoritative measurement, metrics and insight into the size, growth, trends and effectiveness of mobile marketing.
• Guide by continuing to create and develop guidelines, best practices and standards designed to ease the planning, purchase and implementation of mobile marketing.
• Protect the opportunity by representing the industry before regulators and legislators and by managing industry self-regulatory programs to maximize public and industry confidence in mobile marketing, lower barriers to entry and minimize non-economic costs of doing business.

“The MMA recognizes that the mobile marketing industry has evolved and therefore have refocused our efforts to meet member demands,” said Paul Berney, MMA CMO and managing director for EMEA. “This refocus on the five building blocks gives us greater clarity around the products and services we need to provide members to support them and to provide even more benefits.”

To support this new positioning the MMA has also unveiled its new visual identity at the MMA Forum in Sao Paulo, which is taking place today at the Blue Tree Hotel and includes speakers from Alcatel-Lucent, Johnson & Johnson, Unilever Brasil, Turner Latin America, Turkcell and more. “We wanted a new brand that reflects the theme of building blocks and with a new, sharp, modern and dynamic look that reflects the new personality and positioning of the MMA,” Pisani said. “The MMA Forum is an important moment for our members and we wanted to give them a more complete and engaging experience”.

Follow live what is happening via our tweets @mmaforum or visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

# # #

Press Contacts:
Shruti Soni
Rice Communications
M: +91 98733 54750
E: shruti.soni@ricecomms.com

India’s leading entertainment based social network Indyarocks.com today announced the Season 1 winners of its new brand engagement program-Dream Brands.

Dream brands is a unique brand interaction concept developed by Indyarocks where in the members get a chance to own the dream brands of their choice for free. To own the Dream brands through Indyarocks, the members are required to first learn about the item which they wish to own and then participate in the free bidding game. The members are allocated points based on the number of times they get the unique bids. During this process the participants not only get to learn in depth about their dream brands but also interact with the product for 30 days which builds up the desire to own the product.

Kalyan Manyam, CEO, shared that more than 1.8 Lakh members have participated in the Dream brands season 1 and have placed 8 million unique bids in the process. Season 1 has seen great success.

To View the winners of Dream brands season 1, pls. visit http://www.indyarocks.com/bid/dream-brands

“Dream Brands is a great opportunity for consumer brands to identify and engage with their target customers. Brands can even use the program to drive walk-ins and sales into their stores.” said, Dr.Vishnu, COO.

Dream brands season 2 will start today and will feature 12 new exciting products like Sony Digital Camera, Sony Erricson Mobile phone, Tommy Hilfiger watches etc.

To participate in this free for all game, simply register on Indyarocks.com

About Indyarocks

Indyarocks is an Angel funded company which launched its flagship service Indyarocks.com on June 21st 2007. It is immensely popular in India and now has more than 5 million registered members. Indyarocks has pioneered the integrated mobile and online social networking market in India.

Media contact details

Kalyan Manyam,
Indyarocks.com,
+91 (040) 40048199,
media@indyarocks.com

Sheela Panikcer,
Enright PR,
+91 98498 09594,
enright@enrightpr.com

Citrix Systems CEO unveils largest R&D centre outside United States

Citrix Systems, Inc. (NASDAQ: CTXS), today announced its strategic expansion plans for India, including moving its research and development (R&D) team to a new facility in Bangalore, second in size only to that of the US R&D organization, as well as expanding its sales team and opening to a new sales office in Mumbai to accommodate them.

Citrix CEO Mark Templeton today opened the new R&D centre and detailed the company’s expansion plans for India. The new facility will handle all aspects of research including design, coding, functional testing, engineering, management. As a result, Citrix can better partner and interact with its customers as early as the product development stage, in order to provide them with the best solution to meet their business needs.

“India has some of the best information technology talent in the world and the expansion of our R&D team here ensures we can take best advantage of this highly regarded expertise,” said Templeton.

Citrix has five R&D centres worldwide, with other facilities in the United States, the United Kingdom, Australia and Japan.

Rakesh Singh, Vice President and Managing Director for Bangalore Research and Development said the local team was responsible for the development of key products for Citrix and that they were extremely proud of the leading edge products that were conceived, developed and ultimately brought to market due to Indian know-how.

Sanjay Deshmukh, Area Vice President, India Subcontinent at Citrix, said: “As a rapidly growing market, India holds immense potential for our company and we are proud that we can meet the demands of this dynamic, expanding market with a strengthen sales and R&D team.”

About Citrix

Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualisation, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacentres for IT. More than 230,000 organisations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2009 was $1.61 billion.

Media contact details

Tarana Uthayya,
20:20 Media,
+91 9845216380,
tarana@2020india.com

Angela E. Chandy,
20:20 Media,
+91 9632948240,
angela@2020india.com

Dell Services and Max Healthcare today announced Dell Services has converted the information technology infrastructure of all eight Max Healthcare facilities into a private MPLS (Multi-Protocol Label Switching) cloud running remotely from Dell Services Data Centre in Noida. This cloud infrastructure deployment makes Max Healthcare one of the most technologically advanced Healthcare chains in India with a near plug ‘n’ play capability for information technology deployment as they add more hospitals/facilities to their network. Further, the private cloud improves the availability of their healthcare information systems and analytical tools and sets the stage for the rollout of Electronic Health Records (EHR) for enhanced patient care.

In September 2009, Max Healthcare and Dell Services, formerly Perot Systems, entered into a 10-year agreement valued at USD 20 Million (Over INR 90 Crore) under which Dell Services provides infrastructure management and EHR implementation to Max Healthcare. Dell Services manages all IT operations for Max Healthcare, including infrastructure management, data hosting, applications portfolio management, project management office, service desk and clinical adoption of VistA EHR system (an EHR platform developed by the U.S. Department of Veterans Affairs). Dell Services has completed the migration of the information technology infrastructure for the eight Max Healthcare hospitals to the Dell Services Data Centre in Noida. Max Healthcare’s Health Information System (HIS), which forms its business backbone as well as all other software applications are now operating on a private cloud.

Benefits to Max Healthcare

Dell Services has provided a robust cloud infrastructure to enable Max Healthcare to take on the load of EHR and Computerized Physician Order Entry. Max Healthcare hospitals are already experiencing an enhanced stability of the IT environment, better availability of HIS and data analytics tools. The private MPLS cloud allows Max Healthcare to set up its process and tools at new facilities easily, as these facilities would get access to Max’s HIS by just hooking up to the cloud. The private MPLS cloud will help Max Healthcare as it expands its capacities and footprint across India.

Technological highlights
• An early-warning system to proactively monitor the health of the information technology environment and reduce downtime at the hospitals
• Deployment of HIS in a cluster mode to reduce the likelihood of HIS going down for a full department or a critical area
• Smart automatic monitoring tools to monitor network devices and critical servers 24/7
• SAS 70 Type II certified data centre

Quotes
• Dr. Pervez Ahmed, CEO and MD Max Healthcare
“Max Healthcare is now on a private MPLS cloud running remotely from Dell Services Data Centre in Noida. Our home-grown HIS and all other software applications are now operating from Dell Services Data Centre in Noida. As a next step, we are looking forward to rolling out electronic health records (EHR) to bring an enhanced patient care. This is living proof of deep Healthcare-IT expertise brought to us by our technology partners - Dell Services India and would help us as we expand our capacities and footprint in India.”

• Tim Olivier – Asia-Pacific Services Public General Manager, Dell Services
“Today’s critical healthcare systems require resilient infrastructure to ensure that patient information is always available to clinicians. We are proud of our partnership with an innovative healthcare delivery network like Max Healthcare and look forward to working with them to improve healthcare in India.”

• Dr. Neena Pahuja, CIO, Max Healthcare Institute Ltd.
“At Max, we are utilizing technology to lead the transformation of healthcare delivery to improve access as well as affordability. This infrastructure on private cloud gives us the tremendous amount of scalability as we expand the network of our facilities.”

• Dr. Pankaj Gupta, Dell Services’ Client Executive for Max Healthcare account and India Healthcare Lead at APJ Public Sector Services
“Dell Services is proud of our association with Max Healthcare. We are driving the transformation of healthcare delivery in the country and are focused on making healthcare accessible, and affordable. Our solution for Max Healthcare includes a cloud computing environment that enables a plug-n-play deployment of healthcare and clinical applications at existing and new facilities while reducing the overall cost of ownership and infusing scalability in the IT environment.”

Additional information and links
• Dell Healthcare Website
• Managing Chronic Diseases and Promoting Wellness in India Schools
• The Value of Clinical Transformation: Better Information = Better Healthcare
• Cloud Technology, Clear Benefits

About Dell

Dell (NASDAQ: DELL) listens to its customers and uses that insight to develop and deliver leading edge, customized technology solutions to government, healthcare and educational organizations worldwide. Learn more at www.dell.com

Media contact details

Jasrita Dhir,
Max Healthcare,
+91 9811888051,
jasrita.dhir@maxhealthcare.com

Manish Jain,
Dell India,
+91 9841038446,
Manish_Jain@dell.com

Nikhila Kesavan,
20:20 MEDIA – For DELL India,
+91 9840124036,
nikhila@2020india.com

Nachu Nagappan,
20:20 MEDIA- For DELL India,
+91 9940068348,
nachu@2020india.com

Premier Farnell expands stock levels for these four trusted brands, offering electronic design engineers high quality and affordable products

Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced it has expanded its stock levels of Multicomp, Pro-Power, Tenma and Duratool products within Asia Pacific by 30 per cent as part of its proposition to increase the product range that it offers to electronic design engineers. Premier Farnell will stock 10,000 products that include 12 months warranty from these four trusted brands with access to 25,000 products globally.

The global economy is recovering from the recession and sparking off a high need for electronic components for design and production. Premier Farnell is focusing its strategic investment in expanding their inventory offering with a focus on new product introductions supported by same day despatch with no minimum order quantity to better meet the needs of electronic design engineers. As the preferred distributor of these brands, Premier Farnell will offer the products with particular emphasis on the following product categories within these four brands:

• Multicomp – New microcontroller boards, connectors, resistors, switches and capacitors.

• Pro-Power – Multi-cored cables, single wires, cable accessories, marking & labelling and chemical ranges. Multi-cored cables and single wires are the top-selling products within the Pro-Power range.

• Tenma – Digital multimeters, oscilloscopes, pattern and function generators, power supplies and portable DMMs. Tenma’s digital multimeters are highly popular.

• Duratool – Hand, power and soldering tools, tool kits, fasteners and storage products.

Cameron Ward, Vice President of Strategic Sourcing, Premier Farnell, said: “The popularity and growth of Multicomp, Pro-Power, Tenma and Duratool stems from being recognized for providing quality products at affordable prices. These brands have been sold successfully around the globe for many years. Our recently expanded facilities within the Asia Pacific region have allowed Premier Farnell to make these brands and products available with local stocks and support, giving customers in Asia access to all the benefits that you would expect from the leading global high service distributor.”

Comprehensive technical support and community resources available for users

Nader Tadros, Marketing and eCommerce Director, Premier Farnell, Asia Pacific added: “More than just delivering the goods quickly to the hands of the customer, the real value-add they need is full support through their whole design cycle with services such as good product documentation, technical advice and updates. With the help of element14, the exclusive online community for electronic design engineers, Premier Farnell is successfully leveraging on the power of the Internet and technology to deliver an all-rounded user experience to our customers.”

Electronic design engineers can expect full and accurate technical information for all product families on Premier Farnell’s website. Alternatively, they can also reach out to Premier Farnell’s technical support advisors in their respective countries. Official software updates, useful design tips and other user-contributed resources are available on element14, the first community portal for design engineers to interact and collaborate on new technologies or designs in their local languages.

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 eCommunity for design engineers – an industry first (www.element-14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

Key facts

• Over 3,500 leading suppliers
• Over 400,000 products stocked with access to over four million
• Millions of customers in over 156 industries

For more information visit the website at www.PremierFarnell.com.

Media contact details

Hui-Yun Chen, Communications APAC,
Premier Farnell plc, Asia Pacific,
+65 6380 3239,
hychen@premierfarnell.com

Namrata Agrawal, Sr Account Executive,
20:20 Media, Bangalore,
+91 9341626121,
namrata@2020india.com

New Delhi, September1, 2010: StratosHear, a leading mobile media company, today announced the launch of MobiAdz (www.mobiadz.com), its premium mobile advertising network. With MobiAdz, StratosHear has expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats—such as banner, video and text—and has emerged as the one-stop solution for all advertisers embracing the mobile medium.

StratosHear has deep experience working with leading telecom operators to ad-enable their subscriber base through its multi-channel, telco-grade ad platform.  StratosHear has worked with top global and national brands to deliver excellent brand campaign results with its AdRBT product that delivers radio-style ad placement on caller tunes.

The company has leveraged this experience in designing MobiAdz from the ground up.  Furthermore, they have incorporated artificial intelligence—or self-learning—into the proprietary algorithms that power MobiAdz and that are used to ensure optimal ad targeting and strong campaign results.  As such, the MobiAdz engine goes beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.

MobiAdz has received an incredible reception from the marketplace.  Over 100 publishers across various verticals have registered with MobiAdz, which is now serving tens of millions of ad impressions per month across 200 countries.

“We are very excited to extend our reach via MobiAdz through the mobile Internet channel,” said Mr Vinay Kumar, CEO StratosHear.  “We are now uniquely positioned to offer the broadest set of mobile advertising solutions that can reach the breadth of mobile consumers, from the entry level handset to the highest end smart phone user, and from a rural village in India to anywhere in the world.”

Publishers too will benefit from StratosHear’s launch of MobiAdz.  The company’s approach of having a strong media sales team in-house to reach the broadest set of advertisers for both brand and performance campaigns, will help publishers to more effectively monetize their inventory.

Mr Kushal Sanghvi, Executive Director at StratosHear said, “MobiAdz helps advertisers reach the premium consumer segment in a targeted manner.  As Telcos launch 3G services and more powerful smartphones begin to emerge, mobile Internet access will begin to dwarf its PC counterpart.”

The idea of most consumers having their mobile device with them at all times coupled with the emerging technologies being built into today’s devices, bring a wealth of opportunity to marketers. With MobiAdz, advertisers are able to fine-tune their campaigns based on their needs and to measure performance based on metrics and real-time reporting.  The ultimate result?  More effective campaigns and a stronger return on investment.

About StratosHear:

StratosHear is a leader in mobile media, offering the most comprehensive range of mobile advertising solutions inclusive of audio, banner, text and video ads that reach the broadest set of consumers both through the Telco and the mobile Internet channel.

StratosHear delivers a complete business solution—technology and media sales—to its business partners including telecom operators, mobile publishers and mobile app developers. Its in-house media sales team works extensively with brands and media agencies to reach their marketing objectives using the mobile medium.

To learn more about StratosHear, please visit www.StratosHear.com.

About MobiAdz:

MobiAdz is a fast growing premium mobile advertising network serving ad requests globally across a broad category of mobile websites.  MobiAdz helps advertisers reach their target audience on mobile devices effectively and gives mobile publishers the ability to generate revenue from the consumer traffic.  MobiAdz works with publishers and advertisers to provide them with the tools and analytics necessary for optimal campaign performance.

To learn more about MobiAdz, please visit www.MobiAdz.com.

Company’s Rapid Growth Drives the Addition of Three Floors to its Existing Centre and Accelerated Hiring efforts

Sapient (NASDAQ: SAPE), a global services firm that helps clients transform in the areas of business, marketing, and technology, today announced the expansion of its existing centre in Bangalore. Located in Salarpuria GR Tech Park, Whitefield, Bangalore, Sapient builds on its capacity by almost doubling the space of its existing facility.

“Due to the continued growth and success of our marketing services and global markets businesses, we are expanding our space and increasing our hiring efforts to keep pace with client demand,” said Karandeep Singh, managing director, Sapient India. “India is a great source of talent and wonderful place to work for us. Expanding in Bangalore is a natural step for us as we continue to deliver cutting-edge work for multi-national clients doing business in India,” he added.

The company plans to nearly double its workforce in Bangalore by the end of 2010, as well as continue expansion in its two other Indian markets: Gurgaon and Noida. This month, Fortune Magazine ranked Sapient #45 (and #2 for profit growth) in its annual fastest growing companies list.

“On the back of 36% year-over-year revenue growth in Q2, the expansion of our talent pool in Bangalore will allow us to continue our track record for delivering superior service to clients in our SapientNitro and Global Markets businesses,” said Munish Mishra, director and office lead of Sapient in Bangalore. “Bangalore is critical to our success because of its strong talent pool for marketing and technology services. Employees are attracted to working here because of the unique opportunities to become immersed in our multi-national clients’ businesses and get to solve some of their most complex challenges through innovative thinking.”

Spread over an area of 100,000 square feet, the new Bangalore space will accommodate a fitness centre and expanded cafeteria exclusively for Sapient employees.

Sapient’s bolstered presence in Bangalore represents an important step ahead in the growth plan of the company in India, which celebrated its 10-year anniversary earlier this year.

About Sapient

Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets and Sapient Government Services fuse insight, creativity and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Media contact details

Neha Pathak,
Sapient,
+91 (124) 4167000,
npathak@sapient.com

Pragya Goel,
Gutenberg Communications,
+91 9810486705,
pragya@gutenbergpr.com